Identity of Kieser Training facilities
The 'Kieser Training image' can be summarised as follows: A synthesis derived from the rigour of a mathematical formula combined with the sensory attraction of a theatrical stage.'
Werner Kieser, Founder
Kieser Training follows the aesthetics of the industrial style of the 1930, the "Bauhaus" style, i.e. the industrial architectural movement of the 1930s: simple, intelligent functionality without undue regard to history, decoration or post-modernism.
The overall impression of Kieser Training is clean, bright, generous and efficient. As part of the Kieser Training Corporate Identity the aim is to reduce the elements to the minimum, i.e. "less is more".
The following elements shown in the picture gallery to the right define the identity of every Kieser Training facility.
The showers are ready made free-standing cubicles made from stainless steel.
Additional to their primary function for the temporary storing of private items of customers the lockers work as space defining elements. Their utilitarian and industrial look is an important part of the Kieser Training Corporate Identity.
A steady supply of fresh and cooled drinking water is necessary, to be used before, during and after the training.
The double faced ceiling clock is important for the training and should be easily visible from any training machine.